Project Details

Potluck

Potluck is an all-natural line of Korean pantry staples inspired by home cooking and family gatherings. Because the products are made in small batches using traditional methods, we wanted the identity to capture that same sense of care and craft.

The idea of “hand taste,” or the unique character food takes on through the person who makes it, became an important part of the design. We created textures and patterns by hand, combining them with a modular system inspired by bojagi, traditional Korean patchwork textiles. The result is a colorful identity that feels handmade and intentional, with each element coming together to create something greater as a whole.

Role: Designer

Created at Regrets Only