Project Details

State Street Global Advisors

State Street Global Advisors needed a way to bring their brand into a wide range of trade show environments without designing a new booth for every event. We developed a modular system of branded elements that can be scaled and rearranged to suit different spaces and formats.

The idea was to create structure without making every event feel the same. The system provides a consistent visual foundation while giving each installation room to respond to its surroundings.

Role: Designer

Created at Regrets Only